Brand Strategy
Command x Expand
Command x Expand
Command your brand. Expand your impact.
Command your brand. Expand your impact.
Right now, someone with half your skills has twice the success because they stopped playing small.
Standing out isn’t about chasing followers or constantly creating content no one sees—it’s about standing for something.
Whether you’re targeting brands or customers, a unique message and strong positioning sell before you even step into the room.
It’s easy to feel stuck when you know you’re capable of more, but your audience isn’t connecting and you’re unsure how to show up.
Command x Expand gives you the clarity and direction to command your voice and expand your impact.
Malachi did an exceptional job helping us refine our messaging and bring clarity to Iconiq Lab’s website copy. When we first launched, there was a major disconnect between what potential clients thought we offered versus what we actually provided. As a result, we struggled to attract our ideal audience. With Malachi’s expertise, we refined our positioning, aligned our messaging, and now confidently attract the right clients with ease.
Nikki
Brand Strategist + Visual Media Lead, Iconiq Lab
When your message sticks, the right people click.
Your website and Instagram might look great, but if your services, positioning, or messaging aren’t clear, neither is your value. You might have the followers but no real traction—or the skills, but your progress isn’t matching your potential.
Let’s cut through the noise and make sure your voice reaches the right people.
Command ⦿ Expand ⦿ Command ⦿ Expand ⦿Command ⦿ Expand ⦿ Command ⦿ Expand ⦿
Command ⦿ Expand ⦿ Command ⦿ Expand ⦿Command ⦿ Expand ⦿ Command ⦿ Expand ⦿
3-Step Strategy
Command x Expand
01. Listen
Know why you’re needed.
Assess where your business stands—your goals, gaps, and biggest opportunities to create impact with your expertise.
02. Learn
Know where you’re headed.
Get clear on your competitive market, what moves your audience, and how to set yourself apart in saturated spaces.
03. Leverage
Know how to get there.
Repackage your expertise and align your messaging to attract bigger opportunities and clients who truly value your work.
What’s Included
Time
4 Weeks
Cost
$5,000
A Fast, Focused Alternative
Clarity Session
Small steps, big shifts. This experience is designed to turn slight but strategic changes in your messaging and positioning into major opportunities. After just two hours, you’ll leave with a clear action plan so you know exactly what to do next.
Time
2 Hours
Cost
$1,500
Hiring Malachi was one of the best decisions I’ve made for my business. He helped me completely rebrand and implement business-building strategies that changed how I operate. He taught me the importance of small details and how they impact growth. Beyond that, he’s still just a text away whenever I need strategic guidance or someone to help me execute new ideas for my business.
Adrian
Dog Groomer and Salon Owner, Groomed by Adrian
Meet
Meet Malachi
Malachi
Creative thinker. Brand builder.
I’m Malachi, a brand strategist, designer, and communicator helping clients own their voice, command attention, and attract the right opportunities.
For 14 years, I’ve worked across creative and corporate spaces—partnering with entertainment brands, government agencies, nonprofits, and entrepreneurs to build trust, communicate value, and stand out where it matters.
And that’s exactly what I help you do. Instead of chasing trends or social media followers, CxE elevates your services, solidifies your message, and positions you for dream opportunities.
As an introvert, I’ve learned how to say more with less, making every word, message, and moment count. By partnering with me, you’ll learn to do the same.